Modern companies and businesses today are becoming more and more dependent on hiring the skills of graphic artists and designers to make their products or service more appealing to the target market.
Most graphic artists start out their careers by being illustrators or digital artists and work themselves up towards higher positions like art or creative director. These artists will work less and less with creating their own art as they move up the corporate ladder and will take on a more supervisory role.
The role of a graphic artist is primarily to express a concept or idea in an artistic manner to leave an impression on the audience or target market. In other words, their work seeks to trigger an emotional response from the perceiver.
Graphic artists normally take up roles as illustrators, vector artists, graphic novelists, animators, and concept designers.
The graphic designer is more involved with problem-solving. The designer utilises a data-driven and methodical process based on what online users need when accessing a website.
The graphic designer highlights the product or service via a user-centric approach. The visual solutions in the form of a company website will need to solve various issues of communication in an online environment.
The roles of a graphic designer may involve web design, digital design, logo design, and branding. The product needs to be designed in a manner that is eye-catching and appealing to the customer.
Relationship Between Graphic Art and Graphic Design
The main difference between a graphic artist and a designer is that the artist simply expresses emotions and ideas, whereas the designer is more focused on the user and communicating an idea to the customer.
However, these two roles are interdependent in that where the graphic artist’s expressive art triggers the necessary emotions and interest to compel the audience to buy a product or service.
The graphic designer will therefore communicate the artist’s ideas to the target market. The designer can also take on the role of an artist and vice versa. Subscribe to Matt Steel to learn more about starting a career as an art or graphic designer.